How do you gain a new client’s trust? What will help customers make intelligent decisions about your products? How do you show your service’s popularity and convince new people to subscribe?
People trust the experiences of others more than product descriptions. Use a testimonial carousel on your app or website landing page to let your happy customers speak for you.
What is a testimonial carousel?
A testimonial carousel is a dynamic, rotating display of customer reviews or feedback on a website. It showcases multiple testimonials in a limited space, allowing visitors to read various positive comments about a business or product, thereby enhancing credibility and trust.
How do you use a testimonial carousel?
You don’t need to learn code or become a CSS and HTML pro to create a compelling testimonial carousel slider. Templates can do the heavy lifting for you. Find a template that matches your style and showcases your clients’ great experiences.
There’s no single way to design and launch a testimonial slider, but don’t get overwhelmed by possibilities either. This article reviews excellent examples from successful businesses and their client testimonials. Use their different approaches to gain inspiration for ways to display your testimonials.
Examples of Testimonial Carousels
Testimonial Carousel Collection
Spaceman App Website Template
Slider Revolution’s Spaceman App Website Template is a customizable template built to load websites quickly. The landing page uses a testimonial carousel widget to spotlight their high ratings on Trustpilot, showing potential clients they can expect a positive experience.
Joko
This app boasts a powerful search engine, comparing thousands of brands for customer shopping. Its testimonial slider features comments from satisfied customers across social networks. The slick infinite testimonial slide scroll makes visitors to their site want to join in the fun and shop with their app.
Testimonial from the Zen technology website template
Circle
Circle creates engaging community platforms for clients, and their landing page provides an example of working community pages. Video testimonials and an eye-catching testimonial carousel widget show endless possibilities for potential clients.
Tines
Tines’ productivity app optimizes workflows for security teams without requiring programming knowledge. Their testimonial plugin lends credibility to their services by displaying the client’s name, title, and company on the slides.
Air
Air offers a powerful tool for companies to browse, search, collaborate, and share content visually. Their testimonial slider plugin reinforces the visual nature of their business. It includes client pictures with their testimony layered over the images.
Shuttlerock
The testimonial carousel slider for Shuttlerock incorporates ad videos created for clients. Their testimonial slider doesn’t stop there. It expands to another page where they showcase testimonials as case studies, giving potential clients insight into how Shuttlerock creates engaging ads.
Twist
Your landing page doesn’t need to stick to just one testimonial slider. Twist incorporates testimonials near the top and bottom of the page. That subtle detail emphasizes the value their messaging app brings to clients.
Ahrefs
The SEO toolset company Ahrefs only has a few quotes on their testimonial slider, but these quotes are snappy, specific, and don’t waste words. The floating head cut-outs add personality to the slider.
Asana
Asana is a workflow management app that uses a testimonial carousel slider on its landing page. Their testimonial text block extends across the screen with a large profile image of the client.
Kissmetrics
Kissmetrics is a small business CRM and SaaS provider comparable to Google Analytics. Their testimonial plugin only features a few clients, but their experiences are powerful and give specific metrics that Kissmetrics improved.
Ludus
The testimonial slider for Ludus, a workflow and presentation company, pulls its comments from Twitter. What better way to show that your company or product is making waves on social media?
Zoom
Zoom’s testimonial carousel slider is a testament to their industry dominance. Placed in the center of the page, it incorporates profile pictures and a video on each statement tile.
Your Next Agency
The web development company, Your Next Agency, takes a two-pronged approach to their testimonials. First, they display specific companies they’ve worked with on the platform. Just below the examples, the testimonial slider shows quotes from individuals about their positive experiences.
Your Sales Engine
The marketing company, Your Sales Engine, uses an aesthetically pleasing testimonial carousel slider for their clients’ quotes. They use large pictures with bold text to capture your attention. The font style differs from the rest of their website, so the testimonials stand out and grab your attention.
How Finance Sites Display Testimonials
Finance companies place a heavy focus on data and control over that data.
Omnisend
Omnisend places customer testimonials throughout their landing page before arriving at the testimonial slider. Each testimonial includes a large professional-quality image of the customer, along with their company and title.
Cleo
This budgeting app uploads testimonials from the Play Store to populate its carousel. Because the slider automatically scrolls, customers can quickly see how much users love Cleo.
If your testimonials run in the background, make sure the autoplay speed allows visitors to read at a comfortable pace.
Bettr
Bettr is a digital banking app that targets young creatives and entrepreneurs. Their website style is sleek, and the testimonial slider is dynamic. Their photography makes a strong visual impact, and the videos help entice clients.
Think about your audience and what style appeals to them most.
Green Assets Wallet
This app totals and reports the impact of companies investing in green technologies.
Lance
Freelancers can see testimonials about how others benefit by getting a bank account specifically designed for them.
MyPayNow
Take a look at the testimonials that convince prospective clients that this is the best way to get paid.
Testimonial carousel examples for health and family apps
Finance companies aren’t the only ones who benefit from using a testimonial slider plugin. Notice the styles that family-focused and lifestyle apps incorporate into their websites.
Hellosaurus
Hellosaurus has created an interactive video app to engage children. Inserting comments from their youngest customers convinces plenty of parents to subscribe to their service!
Squadeasy
Squadeasy is a unique idea. It encourages people to get active and create a positive relationship with their community. Why did they position a dog over the testimonials? Try hovering your mouse over it, and see.
Empathy
Empathy immediately communicates that they’re ready to help bereaved families. The interface is simple. Enter your phone number, and they’ll send a link to their app, walking you through the difficult steps of grieving. They upload testimonials directly from the Play Store, proving their helpfulness.
Proactiv
In this carousel testimonial example, time-lapsed images of the client’s journey to clear skin highlight the flexibility these slides offer. Testimonials include strong emotional phrases, appealing to people struggling with skin conditions.
Reaching potential clients’ emotions gives them an incentive to purchase skincare products.
Reset
Reset comes in strong with motivational testimonials right at the top of the page. There’s no border around the images, so it stands out from previous slides reviewed here. What are creative ways you can incorporate testimonials on your website?
Headspace
Headspace uses mindfulness to ease stress and anxiety. The carousel highlights one testimonial at a time with cute animations.
Wellory
Wellory knows how unpleasant many people’s relationship is with food. Customer testimonials emphasize their positive interactions with nutritionists and the app’s benefits.
They separate the testimonial plugin and other text by adjusting the display style.
FAQs about testimonial carousels
Why should I use testimonial carousels on my website?
Using testimonial carousels boosts brand credibility and trust by presenting authentic user-generated content. They make your customer experiences more relatable and persuasive, increasing user engagement and potentially improving conversion rates. Plus, they provide a neat, organized way to display customer satisfaction and online reviews.
How do testimonial carousels enhance user experience?
Testimonial carousels enhance the user experience by offering a visually appealing, interactive element that grabs attention. They efficiently present client stories and customer quotes, making the content more engaging. This leads to higher user engagement and helps keep visitors on your site longer.
What elements should be included in a testimonial carousel?
A testimonial carousel should feature customer photos, names, and their feedback. Include star ratings or any video testimonials to add authenticity. Ensure the design highlights the customer satisfaction and makes it easy to read and navigate. Structured data can help search engines understand these entities better.
How often should testimonials in the carousel be updated?
Update the testimonials regularly to keep the content fresh and relevant. Customer experiences evolve, and showcasing the latest client feedback helps maintain credibility. Aim to update the carousel quarterly or whenever significant new testimonials are received to reflect current customer satisfaction.
Can testimonial carousels improve SEO?
Yes, testimonial carousels can improve SEO by increasing user engagement and reducing bounce rates. By integrating LSI keywords and using structured data, they help search engines better understand the context and relevance of your content. This can lead to improved search engine rankings.
How can I create a testimonial carousel?
Creating a testimonial carousel can be done using various plugins or tools available for most CMS platforms. Choose a testimonial plugin that offers customization to match your site’s design. Ensure it supports responsive design and easy integration of customer reviews and feedback.
What are the best practices for designing testimonial carousels?
Best practices include keeping the design clean and simple, ensuring readability, and maintaining a consistent style. Highlight customer names and photos, use star ratings, and incorporate LSI keywords. Make sure the carousel is mobile-friendly and loads quickly to enhance the overall user experience.
How many testimonials should be included in a carousel?
Include at least five to ten testimonials in a carousel to provide a comprehensive view of customer satisfaction without overwhelming the user. This range ensures enough variety to showcase diverse customer experiences while keeping the carousel manageable and engaging.
How do I measure the effectiveness of a testimonial carousel?
Measure the effectiveness by tracking metrics like user engagement, time on page, and bounce rate. Use tools like Google Analytics to monitor these KPIs. Additionally, observe changes in conversion rates and gather customer feedback to assess the impact of your testimonial carousel.
Conclusion
Testimonial carousels are a game-changer in web design, transforming static customer reviews into engaging, dynamic displays. They harness the power of customer feedback and social proof to build trust and credibility.
Implementing a testimonial carousel seamlessly integrates user testimonials, customer quotes, and client stories into your site, making your customer experiences visually compelling and easily accessible. By regularly updating these carousels with fresh online reviews, you keep your content relevant and your audience engaged.
To maximize impact, ensure your testimonial display is well-designed, mobile-friendly, and integrates smoothly with your overall site aesthetics. Use structured data to enhance SEO and help search engines understand the context and relevance of your user-generated content.
You can create your testimonial carousel today with a plugin like Real Testimonials and upload it to your website, blog page, or app. Take advantage of this powerful tool to grow your customer base.
If you liked this article about testimonial carousels, you should check out this article about mobile carousels.
There are also similar articles discussing carousel UX, Owl Carousel, product carousels, and websites with carousels.
And let’s not forget about articles on carousel sliders, Bootstrap carousels, ecommerce sliders, and parallax sliders.
