The real challenge of website design is how to create something entirely new that won’t look like every other site. Although, sometimes you do want your visitors to encounter a familiar looking design that will take them from products to purchase with ease.
Following trends is indeed what many websites do which includes a white or monochromatic palette. These types of sites are tried and true and can look lovely.
However, sometimes you or your client want something entirely different. Maybe you’re looking to stand out from the crowd or offer users a completely unique experience with your creative website.
In the following list, you’ll find creative sites that bring you something more exciting and unique.
Many different website elements provide the option to push boundaries and create new user experiences. These designers have taken full advantage of these to craft interesting and effective web sites.
Whether it’s usability, sound, aesthetic or something else, these sites provide inspiration for your own unique design.
Innovative and creative websites
Stark Agency is a team of powerful web designers with more than 10 years’ experience. They develop creative sites that are individually tailored to your needs. The result is a set of incredibly diverse and innovative websites.
Like their products, the Seriously Unsweetened site is minimalist. They’ve taken the notion of ‘less is more’ to a whole new level. Utilizing the 2020 minimalist trend, they’ve crafted an amazingly user-friendly site.
Click onto it to be presented with clear flavored bottles and scroll down for a visual representation of information. Their logo is the shape of an X and this design feature is revisited throughout the site, creating a lovely flow.
Studio Rotate is a Dutch digital agency. The site mirrors their name perfectly, inspiring a circular design. The pages are presented in circles in a minimal fashion. However it is quite difficult to navigate due to its rare design. Nevertheless, it definitely is a unique site.
Resn boasts an interactive design that truly takes you on a journey. It features a sleek web animation and sound that provides an immersive and gripping experience. You’ll certainly remember this site. Beware, it does have flashing colors as well as loud noises so turn your volume down before venturing forth.
Del Cambio is a great example of interesting page transitions. Page transitions can come in all shapes and sizes but are usually triggered by the website scroll position. They can also be triggered by a click. These animations in page transitions range from simple to complex. More and more designers are opting for fancier page transitions.
Choose between fade, zoom, geometric deconstruction, or interactive video transitions for the ultimate effect.
The Akins Parker website features a whole different technique for movement and scrolling. As you explore the site, you’ll see some amazing content, both written and design-based. It holds your attention and makes you wonder what’s on the next page.
Construction Company Website
Click on the Beyond site to get launched into the modern age. Technology is at the forefront of their products and solutions. Opportunity and innovation combine to show you that Beyond is a design company at heart.
Simple shapes and an eye-catching color scheme are showcased on their homepage.
Brutal Website Template
The Heco site is exciting and different. When you first click on it, you’ll see the words, “We create dynamic brands that help new companies grow” above a perpetually moving wave design.
Without moving anywhere else on the site, you can quickly see that they are indeed dynamic and innovative. The whole site is a fantastic example of the right way to do web design. It integrates its company information with a stunning portfolio. Seeing how they have helped their clients will surely entice you to engage their services.
Blooming Event Florist
Molecular’s homepage features six thin individual panels that look sleek and stylish. Hovering over a panel increases its size and gives you additional information. This responsive design allows visitors to instinctively engage.
It looks great as it is, but it features animation too. When you hover, a video will start playing on the chosen panel. This element will mean that you feel compelled to stop and watch.
Output keeps the navigation to a minimum by incorporating a hero slider on the header that automatically flicks through. The navigation menu is easy to find and very clear when it pops out. This website construction makes it simple for any site visitor to navigate. Plenty of images keep the site colorful, interesting and engaging.
Bite Size Entertainment
The creative website for Bite Size Entertainment has an excellent homepage graphic, which uses a particle effect to interact with your mouse in a contemporary design concept. Bite Size Entertainment is a modern agency that connects people with brands.
ETQ’s site is a stylish, clean take on the traditional eCommerce store. It offers an array of beautiful photographs of their products and allows these to take center stage. The colors of their products are the main bursts of color on the website, drawing the visitors’ attention.
Coindesk uses a style you may be less familiar with. The card-style was trending for a while before abating, but this site has used it to maximum advantage. You can click on the many cards with headlines, which replaces normal navigation.
This design may appear fussy and too cluttered, but that could be exactly the idea they were going for. What it certainly shows is that Bitcoin is dynamic and very busy.
Many of us have experienced the struggle of looking for a new home. It’s important that you can search, save and come back to your favorites so you don’t lose them amongst the many options. Zillow does this perfectly. Its site uses a hero header to show you what your new home could look like. It fits in a search bar so that you can easily start looking for your perfect place.
App Studio Template
This website reveals itself immediately from the moment you click on it. It pops up with a short letter from the beginning, giving you an indication that this is a letter company, which is a great example of creative, functional websites. Its menu bar is highly visible as well as having incredible illustrations and a unique loading symbol.
Y Media Labs
Y Media Labs are a team of people with a common goal, which is to make a difference for their customers.
The first thing you’ll notice on the homepage is the unique mouse feature on the header; it turns your mouse into a down arrow. This immediately encourages you to go down and keep scrolling, which is a creative way of encouraging users to engage with the site.
As you scroll down, you naturally navigate from slide to slide. It’s a very sleek and clean design concept that is enjoyable to use.
Haute Living is a website showcasing furniture design on one of the best agency websites available. Its design elements are unobtrusive allowing the furniture images to be outstanding and provides most of the site’s color, which makes the images stand out. The page has just 2 buttons; the classic menu and search bar combo.
Angled Business Website
Digital Nation is an awesome website design agency with a mesmerizing homepage animation. With only three items on the menu, their site keeps things very simple and easy for potential clients to find what they want.
The hero header for Kultur Design is just its logo, which features animation and movement. It’s certainly intriguing and if you choose to scroll down, you’re presented with some incredible images bursting with color. This simple design is very effective and quite unique.
We often think that more information is better for our customers, but this website shows that less can definitely be intriguing.
An interesting new phenomenon in the world of creative websites is to use only text and a monochromatic color palette. This is exemplified on Max Kaplun’s site. While images can speak a thousand words, sometimes words convey your message best.
This is a stunning example of a typographic web page design. It draws attention to his professional bio, which is short and easy to read.
The Pin-Up Magazine homepage veers off the beaten path of minimalism so often found on this list. Instead, the header is plastered with copies of its front cover, so this website demonstrates maximalism done right.
In large typography right on the front, Lemonade states ‘Forget everything you know about insurance’. This makes you sit up and pay attention. It uses Conversational User Interface (CUI) integration and can give you quotes in less than 5 minutes.
It has many call to action buttons positioned perfectly to attract user attention. ‘Check our prices’, ‘Watch the video’ are just some of what the user is instructed to do. This is great as it encourages conversion rates for users to visit other pages on the site.
The Goonies is an incredibly unique website, using a timeline function that seamlessly tells the story it wants to convey. It’s extremely interesting because it’s very different from every single other website on this list.
The site is a result of Joseph Berry turning The Goonies, a favorite movie of his, into a promotional type of website.
Stink Studios – In this case, the name does not speak for itself. The website showcases what they can do on their own site. It’s not only a website agency but also a global creative agency.
They have huge clients such as Nike, Twitter, Ray-Ban, Google and Spotify, who give them a wide array of work to present on their site.
They use case studies to show off their work and dominate the screen and employ excellent attention to detail with little touches you may not even notice, which makes the site professional and sleek. One example is the menu bar on the left only appearing when you hover there.
RNO1 is a brand & digital experience agency from the west coast. The site is seamless from start to finish. Their tagline is ‘We make waves’, and this theme frequently reappears throughout the site from the loading icon to the hero header animation. This gives the site fluidity and a great format.
This website won RNO1 Best UI Design, Best Innovation, and Best UX Design – not surprising at all!
When checking out this agency website, it quickly becomes clear that Drexler enjoyed getting as creative as possible with it. The creative website design features a particle effect with the mouse and a different way of scrolling. The agency truly showcases their creativity.
Google Arts & Culture
This page incredibly doesn’t have any content, just a massive image and an option to play it! It turns into a stunning video with gorgeous scenery, where you experience the world like it’s the first time, from a bird’s eye view. This is a refreshingly unique concept.
This innovative website is absolutely spot on. It features stunning black and white images and keeps things minimal. The features are neat and tidy, with an easy to use hamburger navigation menu.
Nice and Clean Website
“Wall of Resistance” or Direnduvar is a Turkish website that gives guests the chance to add their own designs to the wall. You can change or redraw your addition. This is one of the most creative websites available.
This website for SWISS airlines is the epitome of innovative websites. It has immersive design features that promote their story. It uses wonderful animations and visual elements to entice customers to find out more about their brand. Rather than feeling like a hard sell strategy, it gives users information and the space to consider their opinion of the brand.
Lasse Pedersen pushed the boundaries of what is possible with this innovative website design. You must scroll up and down with your mouse to scroll sideways on the screen. While perhaps a little counter-intuitive, it makes you think and engage with the site.
Nelu Cebotari’s portfolio
This portfolio website for the designer Nelu Cebotari is a great example of exactly how to show off your work. He has plenty of space to showcase the projects and designs he’s crafted in the past and it also shows off his website design skills. He has created absolute magic here that shows his personality and unique style.
The yellow shade captures attention and the 80s style shapes provide the theme and the black text stands out well on the pale-yellow background.
This website agency creates stunning digital designs. Crafted is a New York-based business that has a passion for beautiful digital experiences. Their motto is “We make digital beautiful.”
Their motto is exemplified by its logical but elegant design. The approach is simple, with a blue color palette with contrasting white which gives the site a professional appearance.
From the moment of entry Revols’ site reveals its purpose exactly. It features an oversized image of its earphones with text describing their best features. It is a very product-focused site, so you know exactly what they want you to do – buy their earphones. The oversized type matches perfectly with the oversized images to create an immersive experience.
Crux forces visitors to navigate the site by offering a static homepage and you have to scroll to see anything else. Instead, Crux offers a timeline style navigation bar across the bottom that you must scroll through to access. This is an innovative design feature that engages visitors.
This site is perfect for tech lovers. An AI robot greets you as soon as you enter the site. Typewriter-style text provides the details of the website’s purpose and this meshing of the old and new is very appealing.
Crypton Trading specializes in trading cryptocurrencies by using a trading bot. As you scroll, you are given more information about the trading bot and what it does. It’s written in a conversational, easily understood manner to inform the viewer.
The animation on the homepage for Dataveyes is eye-catching and non-traditional. It will hold viewers’ attention and make them want to learn more about the company. You continue to click the arrows to read the story of Dataveyes and this animation is sustained throughout.
Bolden is a strategic digital design and branding studio. Hailing from Amsterdam, they use this in their typography. The unexpected use of ‘Hallo’ immediately draws viewers in. Click stunning images to reveal their work or keep scrolling to see their client list. The simple lettering keeps the focus on the images and their breathtaking colors.
Woven is a news site concept that features craftsmen, artists, and creators. Their media is done remarkably well. You don’t need a busy site with flashing stories to get the reader’s attention and Woven proves it. Their simple design still makes readers want to engage and read their content. With no pop-ups or pushy advertising, it is a joy to experience this site.
Tej Chauhan’s website is like modern artwork. It appears a little mysterious, with revolving images and a simple red button on the top right. There is so little context, it’s intriguing.
But who doesn’t want to push a red button? Tej Chauhan knows this better than anyone, and you must push it to navigate around the site. This spectacular site shows how to do everything right in web design. No matter what they sell, you’ll want it.
Function & Form
Function & Form offer a refreshing combination of colors on their site. They are a boutique creative consultancy that excels in the world of digital media. This is a great site for a website agency, and it demonstrates all the different things they can do, including 3D features, bold design, and different scrolling methods.
Gourmand & Gourmet
This hero slider will leave you hungry for more with its wonderful food photos. Their massive images use the whole screen, adding some descriptive text.
The overall look is very effective and gains the interest of the consumer. There’s a menu to the right with more headlines to click on if you’re interested, which is a good way of getting people to venture further into your site.
Harry’s is a razor company with a difference. They use the humor of the unexpected to advertise their product. A woolly mammoth may not be the first thing you expect to see on a website but given that they sell shaving products it makes perfect sense.
Harry’s works flawlessly on mobile, which is vital for eCommerce stores in particular. A recent survey showed that 83% of consumers plan on making purchases on their phones in the near future.
The main thing on the header is the email sign up, which is vital for eCommerce companies to continue marketing to interested parties. It’s the perfect design for an online store.
Website Design Ideas
Use these stunning websites to take note of the features to inspire your next site. By adopting some of the very best techniques from the site on this list, you can create the ultimate website.
Consider the following:
- Keep your audience in mind. Think about what they like and what sort of aesthetics they enjoy. Product sellers may want to keep product images the focus or for tech audiences, some graphics may be more effective.
- Your website can be interactive, consider the interactive elements you enjoyed on other websites.
- Use original thinking but ensure that your site is functional. There are certain paths people are accustomed to following, such as scrolling or a hamburger menu.
- Ensure that your website is designed flawlessly for mobile. Many sites have the majority of their users accessing it on mobile, so this is vital.
- Tell your audience a story. Whether it’s with text, video or visuals, bring them along on your journey.
- Push the boundaries with odd associations. Think laterally to create unique experiences for your consumers.
- If it’s not possible to create a site that has a lot of interactivity, try using animation or a moving slideshow of photos to add interest.
- Contrast breaks up big blocks of color to create stunning visual effects. Make sure that your site is not too static.